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Guest lecture title: Beyond BI: Standards and requirements for Business Intelligence projects
Speakers: Alexandra Scheifgen and Marcel Landsberg (DYMATRIX Consulting Group)
Date: Friday, 18 January 2019, 10:00
Location: Cologne Technical University, Campus Gummersbach, Room 0501 (Ferchau Building)
Presentation language: German

Abstract: New data sources and algorithmic advances drive the development of the business intelligence market forward, leading to new and diverse opportunities in customer analytics, campaign management, and marketing in general. The typical requirements of business and data analytics for the classic business intelligence system landscape are shown using examples. Which questions have tob e considered to setup business intelligence projects? What ist the role of standardization and automation? The market demand is facing a lack of appropriate experts. A discrepancy between desires and reality. Perspectives for young professionals are presented.